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CUCHARA DE PALO
PROJECT
Visual Identity, Naming, Social Media Photography, Social Media Graphic Design, Packaging, Illustrations, Mural, Communication and Positioning Strategy.
Cuchara de Palo was born from the need for a family bakery to establish a strong digital presence. During the rebranding process, we focused on creating a more impactful image that truly speaks to its local community customers. We chose to position the brand as calm, approachable, genuine, cheerful, and welcoming—qualities that resonate with its target audience and promote a long-term connection. To extend this feeling to the physical location, we decorated the shop with a mural that reflects these same characteristics, enriching the customer experience and reinforcing Cuchara de Palo's visual identity.
