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LITERAL
PROJECT
Visual Indentity, Naming, Social Media Photography, Social Media Graphic Design, Pacakging, Communication and Positioning Strategy
Literal was born from the vision of two designers who recognized a great opportunity to create creative experiences. In this project, we transformed Literal into the perfect place to disconnect from everyday life and rediscover those skills and passions you enjoyed as a child. Our goal was to awaken that creative spark that everyone has inside, positioning Literal as the ideal space for exploration and creative self-expression. This strategy not only made Literal stand out in the market, but it also established an authentic emotional connection with its audience.
