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FAKE iT
PROJECT
Visual Indentity, Naming, Illustrations, Communication and Postioning Strategy
Fake it was born in the saturated fashion market as a clothing brand that captures the essence of adventurers and athletes who want to express their unique personality. From its inception, Fake it aimed to position itself as a local brand that deeply resonates with a dynamic and adventurous audience. Fake it’s communication strategy is designed to connect with the daily lives of its consumers, reflecting their life principles and passion for adventure. Through authentic messaging and an unconventional aesthetic, Fake it also expresses identities, supporting its users to live their truth and adventure without limits.
